Glenn Pasch, Chief Operating Officer at PCG Digital Marketing will be a presenter at the New Hampshire Automobile Dealer’s Association 2011 Fall Business Summit.  Pasch will explain to dealers how today’s consumers are shopping for products and services and the most important Google tools dealers need to market their brand accordingly.

The first part of his presentation is entitled, “Understanding the Zero Moment of Trust: How Potential Customers are Shopping for Your Product or Service Today.”  The Zero Moment of Truth (ZMOT) is how Google refers to the point in time where consumers explore and examine products and providers online— leveraging search and social media channels — to identify what’s most interesting to them before they ever go to the store.   The theory is a follow-up to Proctor & Gamble’s popular First Moment of Truth (FMOT), when a consumer looks at a shelf of products in the store and decides which brand to buy, and the Second Moment of Truth (SMOT), when that consumer actually uses the brand at home and decides if they like it or not.

Automotive ZMOT

Dealers will learn how ZMOT affects a consumer’s purchasing decisions and how to revise their marketing and budgeting decisions based on the ZMOT concepts and the research of Google regarding online consumer shopping behavior.

Pasch’s second presentation is entitled, “Google Places Optimization and Reputation Management: The Two Most Important Tools You Have to Market Your Brand.”

A Google Places listing can appear 25,000 – 40,000 times a month in search results making it the #1 most visible “secondary” company website.  Understanding how to properly optimize Google Places and take advantage of its Reputation Management functions is crucial to a company’s online visibility.

Google Places SEO Seminar Highlights:

• How to optimize the Google Places page
• How an optimized Google Places page will effect your dealership
• The process to increase Google reviews posted to your Google Places page
• Quick ideas to leverage your existing website traffic
• Use Google Adwords Express to amplify reviews

The New Hampshire Automobile Dealer’s Association 2011 Fall Business Summit will take place November 15, 2011 at the Grappone Conference Center.

Meet Glenn Pasch

Glenn Pasch has more than 20 years of experience in training and managing individuals, including hands-on sales training, project management, as well as organizational development and performance consultant services. He has a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast-paced environments. He deeply understands the day-to-day issues that affect an organization and their employees’ performance. In addition, he personally coached thousands of frontline sales and customer service agents as well as hundreds of management personnel.

He continues to author articles for industry publications as well as continuing his successful Side by Side Coach Blog. He is a speaker whose energetic, straight forward style of coaching and training connects with audiences and leaves them with tangible tools they can utilize immediately.

PCG Digital Marketing is pleased to announce that noted digital marketing specialist, Ralph Paglia, has joined the roster of expert speakers that will discuss the latest trends in automotive marketing strategies at the multi-city Pit Stop tours this summer. Paglia will be speaking at the Huntington Beach Pit Stop marketing conference for car dealers July 16th and 17^th.

Learn more about the Huntington Beach workshops here

Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics”, will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.  According to Paglia, “no dealer should try these techniques without knowing the risks and returns”.

Automotive Marketing Conference Coming to Major Cities This Summer

The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer.  The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.  Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.

Along with Ralph Paglia, PCG and the Pit Stop team welcome leading expert speakers including AJ LeBlanc, Paul Potratz, David Page, Keith Shetterly, Scott Falcone and more.

The Huntington Beach PCG Pit Stop will take place on July 16th and 17th at the Hyatt Regency Huntington Beach.

PCG Digital Marketing is pleased to announce that Dennis Galbraith, a dynamic presenter and noted author, will show dealers the way to increased profits through analytics at the PCG Pit Stop tour in Dallas July 9^th and 10^th. Galbraith is the owner of Revenue Guru and author of Sales Integration. His list of past clients includes dealer groups, vendors, and nearly every OEM serving North America.

Learn more about Dennis Galbraith

Galbraith’s hands-on workshop entitled “Increasing Profits through Sales and Marketing Analytics“, will evaluate the various types of marketing products for dealers and how to maximize those products that bring the most cost-effective revenue.  Galbraith will show dealers how to analyze marketing strategies in a way that will result in increased revenue and more efficient marketing.

Attendees of Galbraith’s class will see actual examples of how to evaluate up-sell products from AutoTrader.com and Cars.com and how to make better purchase decisions without all the trial and error. Dealers will learn why Cost Per Sale simply isn’t good enough as a performance metric.

Automotive Marketing Conference Making Multiple Stops this Summer

The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer.  The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.  Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.

Along with Dennis Galbraith, PCG and the Pit Stop team welcome leading expert speakers including AJ LeBlanc, Ralph Paglia, David Page, Keith Shetterly, Scott Falcone and more.

The Dallas PCG Pit Stop will take place on July 9^th and 10th at the Hyatt Regency Dallas.

Register for the PCG Pit Stop^® program